Perspective
Bring a new perspective.

Get your business the attention it deserves.

Most small businesses are too busy running the place to keep the marketing sharp. That's where I come in.

The short version

You didn't start a business to become a marketer.

You started it because you're good at what you do. But somewhere between opening the doors and keeping them open, the marketing became one more thing on a list that was already too long.

The website's a little behind. The posts come in bursts, then go quiet. Nobody's quite sure what's actually bringing customers in.

None of that means you're doing it wrong. It means you've been busy doing the hard part, and the rest hasn't had anyone to look after it.

What I do

Where we usually start.

Most of the time, we start with your website. It's the first thing a customer checks before they decide to walk in, call, or buy, and it's usually the easiest place to win back business you're already losing. I'll build it or rebuild it so it's clear, quick, and actually points people toward becoming customers.

Or hand me the whole thing

If you'd rather not think about any of it, that's an option too. For a flat monthly fee, I look after your marketing the way you look after the business. You do your work. I do mine.

The process

How it works.

1
We take a look.

Tell me a bit about your business and what's been nagging at you. I'll look at what you've got and tell you where I'd start. No cost, no pressure.

2
We fix the first thing.

Usually that's the website, because it's where the most is leaking and where a fix shows up fastest. We get it right before we spend a dollar anywhere else.

3
We keep it going.

Some businesses want it handed back, finished and easy to run themselves. Others would rather keep me on to look after it. We figure out which one you are, and there's no wrong answer.

Alex, founder of Perspective

Who's doing the work

Big-brand marketing, pointed at your business.

I've spent years doing this for a national brand, figuring out what makes something worth buying and saying it in a way that moves people. You're not getting a hobbyist or a template. You're getting someone who's done this at a level most small businesses never get access to.

The full picture

Everything I can help with.

Most people start with one thing and grow from there. But if you're wondering whether I handle something specific, here's the full picture.

Get the website right.

Build, rebuild, or redesign. Copy that sounds like you. Landing pages for a promotion or a launch. Ongoing updates so it never goes stale.

Figure out what to say.

A look at what's working and what isn't. Sorting out what makes you different and putting it in plain words. Sizing up the competition. A straight read on what your numbers are actually telling you.

Look the part.

Logo and visual identity. A light refresh if you don't need a full rebrand. Direction on photography. Printed pieces like cards, menus, and flyers.

Get found and stay in front.

Showing up in local search and on your Google profile. Email that keeps you in mind. Social media that has a point. Ad creative, paid social and search, and campaigns built around your busy season.

Selling a product?

If what you make sits on a shelf, I can help there too. Packaging design that earns a second look, sell sheets that get you in the door with buyers, trade show materials, and product copy that pulls its weight.

Or hand me the whole thing.

For a flat monthly fee, I look after all of it, so you can get back to the work only you can do.

Get in touch

Ready for a look?

Tell me a little about your business and what's been on your mind. I'll take a look and tell you where I'd start, at no cost and with no pressure.

If it's a fit, we'll talk about what's next. If it's not, I'll probably point you to someone who is.